INVENT is investing Bt40 million in Choco Card Enterprise to provide a customer-relationship management (CRM) platform for small- and medium-enterprises (SMEs). The company also plans to spend around Bt100 million in three new emerging start-ups by the end of this year.Narongpon Boonsonaisan, the head of InVent, a corporate venture capital project of Intouch holding, said his company has invested Bt40 million in Choco Card Enterprise.

InVent investes in YDM (Thailand) Company Limited, a company under Yellow Digital Marketing (YDM) from South Korea which is a group of companies who provide end-to-end digital marketing solutions services of Thailand. YDM’s Services include online strategic planning, creative production, social media planning, online media purchasing, VDO production, mobile application, data analysis.

This is a unique investment round which involves co-investment among Thai corporate VCs (CVC) from different industries. Beacon Venture Capital, the VC fund of Kasikornbank (SET: KBANK) also participated in the round.